We knew it was PR, but it looks like it's just PR
USA Today
The United States has no yardstick for measuring progress in the war on terrorism, has not "yet made truly bold moves" in fighting al-Qaeda and other terror groups, and is in for a "long, hard slog" in Iraq and Afghanistan, according to a memo that Defense Secretary Donald Rumsfeld sent to top-ranking Defense officials last week.
"No yardstick" means that we really don't know whether we're making progress or not, which means that all the claims that such-and-such "is necessary" or "means we're winning" is basically reagent-grade bullshit.