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Monday, November 10, 2003
If the Shoe Fits Dept.
Yahoo! News - McDonald's Decries Webster Over 'McJob' :
"McDonald's says it deserves a break from the unflattering way the latest Merriam-Webster's Collegiate Dictionary depicts its job opportunities. Among some 10,000 new additions to an updated version released in June was the term 'McJob,' defined as 'low paying and dead-end work.'

In an open letter to Merriam-Webster, McDonald's CEO Jim Cantalupo said the term is 'an inaccurate description of restaurant employment' and 'a slap in the face to the 12 million men and women' who work in the restaurant industry.
Walt Riker, a spokesman for McDonald's, said the Oak Brook, Ill.-based fast-food giant also is concerned that 'McJob' closely resembles McJOBS, the company's training program for mentally and physically challenged people.

'McJOBS is trademarked and we've notified them that legally that's an issue for us as well,' Riker said."

I see. This is a "slap in the face", but actually giving these people low paying, dead-end jobs with no benefits isn't. Oh, and the trademark issue is complete nonsense.
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