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The 18½ Minute Gap
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Thursday, December 04, 2003
Maybe if we said it had mercury in it...
Advertising: Breastfeeding Ads Delayed by a Dispute Over Content:
"Federal officials have softened a national advertising campaign to promote breastfeeding after complaints from two companies that make infant formula, according to several doctors and nurses who are helping the government with the effort.

A newsletter distributed by the Ad Council, a nonprofit group developing the advertisements for the government, said that the Department of Health and Human Services planned to begin the campaign this month. But Christina Pearson, a spokeswoman for the department, said yesterday that it was not clear when the advertisements would begin.

Today, Kevin Keane, the department's assistant secretary for public affairs, plans to meet with a group of breastfeeding experts who have been working on the campaign to discuss changes to the ads, according to people invited to the meeting. The campaign includes television, radio and print public service announcements.

The original campaign focused on 'the risks associated with not breastfeeding,'' according to the Ad Council's newsletter, and included statistics from studies that have found that babies fed formula have a higher risk of developing asthma, diabetes, leukemia and other illnesses."

You know, I really don't like feeling like large corporations have veto power over everything the government does.

Thanks to Skates for sending me this one.

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